Equipment Marketing
“Built to Survive.” Branded for Success.
Brief
In 2018, Thayer Scale, a leader in continuous weighing and feeding of bulk materials, contracted B.brand Agency to lead the strategy and execution of the company’s Marketing program to shift from a traditional orientation to an emphasis on Digital Marketing. The company, now in its 75th year of business, needed a fresh approach to its communications, which did not reflect its high-quality products and services, expertise, and global reach.
Deliverables
Since 2108, B.brand Agency has managed Thayer Scale’s Digital Marketing presence, including website design and management, brand management, social media, event support, advertising campaigns, video production and photography. We work closely with the team on lead generation to develop campaigns that will yield the most effective results in their key segments.
Results
Thayer Scale had a minimal online presence when we first engaged with the team. Now, they have a robust online presence with an organically grown LinkedIn audience of over 1000 and an engaged presence across their social media channels. The new website is dynamic – we continue to augment the site with new content, photography, landing pages, and video. We work closely with the team to increase lead generation and brand awareness.
