Circular Marketing
Website for Circularity
Brief
In 2022 Aquapak Polymers, a leading specialty polymers business, was preparing for a substantial round of financing. To achieve their goal and represent the business professionally and in its best light to investors and its broad audience, the website needed a refresh. Not all agencies are equipped with extensive knowledge of plastics or plastic film, Amelia’s background in plastic films was a good fit for their business. B.brand Agency led the web design and development, with the support of the internal team and a UK-based agency.
Deliverables
We collaborated with another UK-based agency and the Leadership team on new Messaging. Once the Messaging platform was established, B.brand Agency led the redesign and developed a leading-class website. The new site needed to communicate the companies’ capabilities to a non-technical and science-based audience. The CEO wanted the website messaging and design to be in sync with the VC pitch deck, which required a lot of coordination and flexibility.
Results
A new, highly improved, and optimized website delivered in a short turnaround on time and on budget. Having extensive experience building websites for plastics companies and being familiar with the technology, we were able to be efficient. The timing was critical as the client required us to launch the site in time to commence their financing round.
The site is modern, mobile-friendly, and rich with eye-catching elements as well as being effective at presenting technical data. The website strongly positions the company as helping to accelerate the transition to the Circular Economy.
